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Built by Drivers,
For Drivers.

Sure Shield was founded on the belief that insurance should feel clearer, simpler, and more useful for the people who depend on it.

Our Story

How Sure Shield Began

In 2018, our founders, a software engineer and an insurance veteran, both experienced the same frustrating reality: getting clear insurance help felt like navigating a bureaucratic maze.

That experience sparked a simple question: why does getting insurance and actually using it have to be so complicated

They set out to build an insurance company from scratch, designed around transparency, a subscription model, and a claims process built entirely around simplicity and speed.

Today, Sure Shield protects over 50,000 drivers across 42 states, and we are still building the company we always wished existed.

2018Year Founded
42States Covered
50K+Subscribers
4.9 starAvg. Rating

We started Sure Shield because we were tired of insurance companies treating customers like a liability. We built the company we wish we had.

A
Alex Mercer
Co-founder & CEO, Sure Shield
A+ BBB Rating
AM Best A Rated
#1 InsurTech 2024
Best-in-Class CX

Our Mission

To make auto and home insurance guidance simple, transparent, and accessible through technology, honesty, and service.

Our Vision

To become the most trusted insurance brand in America by treating every customer with clarity, respect, speed, and real care.

Our Promise

To always show up when you need us most, whether that means answering a simple question or helping after an accident.

What We Stand For

Our Core Values

Everything we do at Sure Shield is guided by values that shape how we build, hire, and serve.

Radical Transparency

No hidden fees, no confusing clauses, no games. We tell you exactly what you are buying, what it costs, and what it covers.

Speed That Matters

In insurance, slow means stress. We automate what can be automated and move fast where speed truly matters.

Customer Partnership

You are not a policy number. We honor the trust our customers place in us through every interaction.

Continuous Innovation

Insurance has been stale for too long. We rethink quotes, billing, support, and claims until they feel modern.

Community Responsibility

We believe safer roads are better for everyone, which is why we support road safety and driver education efforts.

Integrity Without Exception

We do the right thing even when it is not the easiest thing, and we do not compromise on ethics for short-term wins.

Meet the Team

The People Behind Sure Shield

Our leadership team combines insurance expertise with modern product thinking.

A
Alex Mercer
Co-founder & CEO
Former Google product director and serial entrepreneur with multiple successful tech exits.
J
Jessica Park
Co-founder & COO
15 years in insurance operations and the architect of Sure Shield's claims infrastructure.
M
Marcus Wei
Chief Technology Officer
Former lead engineer at Stripe who built our underwriting and secure payments systems.
S
Sofia Ramirez
VP of Customer Experience
Customer experience specialist who designed our award-winning support model.
Our Journey

Key Milestones

2018

Sure Shield Founded

Sure Shield was founded in Dallas, Texas with the goal of making auto and home insurance requests feel clearer and simpler.

2019

Public Launch

We launched publicly in Texas, California, and New York and reached 10,000 subscribers in the early phase.

2021

Expansion to 22 States

After raising growth capital, we expanded rapidly and introduced the Standard Auto plan.

2023

50,000 Subscribers

We crossed the 50,000 subscriber milestone, expanded to 42 states, and strengthened our claims experience.

2025

National Leadership

Sure Shield continues growing as one of the standout modern insurance brands focused on flexibility, clarity, and customer-first service.

Ready to Join Our Community

Start your auto or home insurance request in minutes and move forward with clearer coverage guidance.

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Carlos P. saved $340 on annual coverage
5 min ago